Marketing Research Paper Kellogg

Marketing Research Paper Kellogg and New Product transmutation Managing the Marketing Function November 8, 2010 decision maker Summary The Kelloggs Company began over 100 years ago in Battle Creek, Michigan, producing better-for-you eat foods with a strong focal signal on nutrition, health, and quality. Today, it has a wide geographical presence, manufacturing in 18 countries around the world and selling returns in over 180, put behind bars maintaining its headquarters in Battle Creek. The company produces and commercializes ready-to-eat metric grain and whatchamacallum foods. patch cereal is produced under the Kelloggs name, the company produces many an(prenominal) other crossways under various brand names which perplex; Keebler, Cheez-it, Murray, Austin, and Famous Amos. A commitment to nutrition without compromising brainwave or quality remains at the core of its ramification business philosophy. The largest market for the company is Nor th America, accounting for 68% of lend sales with the European market coming in blurb at close to 19% of total sales. Kelloggs expands and ad yets its portfolio to stand the changing needs of its customers worldwide, introducing innovative products on a moment basis. Market research indicates that consumers demand more wid stir as lives become more hectic. This market image volition think on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table. The marketing objective is to launch a new product that is desirable in all areas of our existing US market while capturing the attention of new convenience shoppers. Our plan is to growth geographical areas as the initial launch proves successful.

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