Functions of Public Relations

The purpose of this paper is to exam the organizational and social functions of PR for Wal-Mart and identify an issue that has implications on nigh(prenominal) res human raceas and explain how it could be damp spoken communicationed. Theoretically, there atomic number 18 two ways to draw and butt an organization. One is in terms of its organization functions much(prenominal) as media transaction, and employee relations or community relations. The some separate is a social theoretical arise for the organization in ways such as communications management, social responsibility and worldly concernity. As with each theory, there is always a gray area where both seem to fit into both categories, as some authors categorise them in different positions or alternatively put one across them listed in both categories. Using an organizational approach helps Wal-Mart and its public to fit mutually. It is important to understand that public relations are non only about tel ling the organization?s metaphor but in like manner to understand the attitudes and concerns of consumers, employees and other groups. To improve communication, public relations specialists establish and maintain joint relationships with representatives in the community, consumer, employees, and public interest groups. Using a societal approach in a public relations plane section is the preparation of material, pen or spoken, design to influence the public or other groups in promoting the interests of the follow is important. The societal approach is mainly the company?s communications and relationships with its various publics.

Dorgan (2003) suggests th! at Wal-Mart has pay for some conviction of a massive companywide problem of fair bear on standards violations but did not take sufficient steps to address the problem. An internal Wal-Mart take stock during a week of time in 2000 records from 25,000 employees had alerted Wal-Mart officials to potential violations. The canvas found 60,767 missed breaks and 15,705 lost(p) meal times. The audit also alerted Wal-Mart executives of 1,371 cases where... onvinhtan: try ons dont necessarily have to be doggeder to be better. long essays may be filth too you know, good essay all round. If you want to score a full essay, coif it on our website: BestEssayCheap.com

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