Federated Department Stores

federate Department Stores I. Introduction Present day immix consists of both Bloomingdales and Macys stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdales and Macys sustain the goods both private and national brands and argon similar in merchandising categories (mens, womens and childrens apparel, home décor, shoes, beauty, and accessories), they take issue greatly in culture. Bloomingdales, being to a greater accomplishment upscale, targets consumers that are more concerned with trend and quality than they are price. Macys targets the more value oriented consumer and represents a broader unify clientele.

Macys represents 423 of the 459 Federated locations while Bloomingdales represents only 36 locations. Because I cigaret better relate to the value informed consumer of the Macys particle and because they represent such a adult portion of Federated, I will further explore their on-going characteristics and behaviors that suggest that they ...If you indirect request to get a sound essay, order it on our website: BestEssayCheap.com

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