Eastman

Eastman Kodak, known for its production of rent and cameras, is composed of four major(ip) businesses which are imagegraphy, Commercial image, Components, and Health. fit to condescension electrify, Commercial Imaging offers storage function and goods to another(prenominal) companies. The word picturegraphy and Health businesses both deliver digital and conventional services and products to their consumers. This denotation too states that Components, which is another business of the Eastman Kodak order, distributes displays, sensors, and other apparatus to its equipment manufacturers. Each of these businesses has limited responsibilities which helps the f orderrnity to function. Eastman Kodak manufactures cameras, convey, information systems, and roentgen ray and medical imaginativeness technology. This fraternity offers numerous products and services to its customers.\n\n George Eastman founded Eastman Kodak in an effort to develop cameras and plastic film. beau monde Profiles for Students relates the history of this accompany to its readers. In 1888, Eastman Kodak go with, thusly known as the Eastman Dry Plate and film caller, do the first mercantile camera. From there on, the company introduced variant virgin products and technologies such as sheet film, 16 mm motion picture film, and a Kodascope projector to further make film available to the public. In 1932, George Eastman commit suicide and wrote that he had made all the contributions he peradventure could. After his death, the company go on to thrive and create peeled products as describe in Company Profiles for Students. In 1951, Kodak invented a Brownie hand-held movie camera. In 1963, Kodak introduced the Instamatic camera which eliminated the annoy of loading film in the dark because it used a film cartridge kind of of a roll. In the 1970s, Kodak act to find success with the Instamatic camera. The company also developed the Ektaprint Copier-Duplicator to realize copies quickly and efficiently. Kodak introduced the Photo CD in the early mid-nineties which has the capability to store photographs. In 1997, Kodak launched several digital cameras to the public. Company Profiles for Students reports the history of the Eastman Kodak Company which has been a pioneer in its industry. \n\nEastman Kodak faces impetuous contestation from a cast of film companies. multicolor countenance states that Eastman Kodak is the existence leader in film sales and that there are 150 one million million million cameras in the US only if that use Kodak film. Eastman Kodaks aboriginal competitor is fuji Photo Film Co., Ltd. As inform by Reuters, Fuji Photo has waged impairment wars with Eastman Kodak. These price wars scud aim damaged Eastman Kodaks pay. In 1997, Fujis products salute as much as 30% less than that of Eastman Kodaks products. CBS Market Watch reports that Kodak before long commands 66% of the shares in the U.S. market. This starting time also states that in develop countries such as India and China, handed-down photography continues to grow at a steady rate thus broadening Kodaks market. More everywhere, Company Profiles for Students states that Kodak is under coerce to produce digital image technology and products and asserts that the future of the company pass on be digital. In Digital Imaging Technologies, Eastman Kodak faces competition from Sony and Canon, which are Japanese film companies. As currently inform by CBS Market Watch, Sony go away move a emergence competitor of Kodak as Kodaks business shifts to digital cameras. multicolor arse about reports that half of Eastman Kodaks sales are from markets exterior the U.S. Eastman Kodak has worldwide markets through turn out the world in such countries was Brazil, Mexico, Australia, France, and Germany. \n\nEastman Kodak Company has go through some difficulties as well as successes over the past five years. The price wars Eastman Kod ak was engaged in with Fuji Photo Film Co., Ltd. in the late 1990s significantly affected its sales. According to Company Profiles for Students, Kodaks sales were $14.5 billion, a decrease of 9% in 1996. Between April 1995 and April 1998, Eastman Kodaks phone line fluctuated from a high of $95 to a low of $55. This source also states that in 1998, to contend its losses, Kodak decreased its spending on development and research by just about $125 million. In addition, to promote their products and change magnitude their sales, Kodak launched the voice Moments. Share Life. campaign. According to Business Wire, this campaign was the most victorious advertising campaign stopping point year in the U.S. Jude Rake, a Chief Operating officeholder for Kodak, takes this advertising campaign helped, continually strengthen the Kodak brand and die powerful, emotional messages about the benefits of Kodak products and services according to Business Wire. \n\nEastman Kodak hopes to become the leading digital imaging company in the world. Motley Fool reports that by 2005, Eastman Kodak hopes for digital products and services to account for 27% of the earnings and 45% of the revenues for the all corporation. Kodak exigencys to lead the way as the world changes to digital cameras. chief executive officer David Carp declares, We testament embodiment on and strengthen find Kodak advantages that no competitor, traditional or digital, can match as Motley Fool reports. Kodak takes feel in having the largest customer fundament and best infrastructure. In the future, Eastman Kodak hopes traditional and digital business will generate $7 to $10 billion in change flow. The company uses the free immediate payment flow to repurchase shares, re perpetrate in the company, and pay dividends. Business Wire recently reported from a survey that 2 out of 3 professional photo labs in the U.S. hope to integrate digital workflow. Digital workflow includes the various software an d hardware to process digital images such as film scanners and printers. Eastman Kodak wants to grapple in the digital market. In addition, as currently reported by Reuters, Eastman Kodak has launched a new product called Kodak absolute dapple Processing. This product, which was launched in the Midwestern U.S., allows each(prenominal) photograph to be scanned. By scanning the photograph, the consumer can take out the shadows, enrich detail, and reform the quality of the photo overall. Reuters reports that Kodak Perfect Touch Processing will be offered throughout the tranquillity of the U.S. in 2003. Kodak has been making developments in digital technologies to increase its profits and success. \n\nEastman Kodak has experienced a downtrend which whitethorn give future investors incredulity about investing in this company. According to the S&P, Eastman Kodak has experienced a decrease in revenues in 2002 due to a decline in consumer buying in the frugality. Reuters reports th at Kodak counts in one case the U.S. economy recovers, annual revenue crop should increase 3% to 5%. The analysts at Motley Fool turn over the stock in Eastman Kodak should show improvements, especially if the economies around the world rebound. I believe investors should wait until the economy recovers to invest in Eastman Kodak Company. I believe the events of September 11 harbour greatly impacted the film industry. I think pack have not travelled as much and thus have not interpreted as many pictures since then which has hurt the film industry. However, once the economy shows improvements, I believe investing in Eastman Kodak would be a wise excerpt because the stock will increase in value as more people bring to travel and take pictures again.If you want to get a ample essay, order it on our website:

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